Elliott Bruce Hedman
Head Design Researcher, mPath
Elliott builds great experiences by helping organizations understand the emotions of their customers. He earned his PhD at the MIT Media Lab using psychophysiological sensors to measure emotions in a new, objective way. Previously, Elliott worked at IDEO as a design researcher, where he learned how to combine sensors, design, and emotions. Today, he runs mPath, a design consulting firm. Elliott has had the privilege of designing a vast range of emotions, from the excitement of using Google, to audience engagement of the Blue Man Group, to customers’ confidence at Lowe’s Home Improvement, to the anxiety of children with autism in therapy. By looking at the detailed experiences of customers, Elliott shows companies new ways of innovating and adding value through the customer experience. When not pondering emotions, Elliott is often found playing board games with his two brothers or painting a Chinese landscape.